| Book | Requires cookie* | ||
| 1 | Title: | New and improved: the story of mass marketing in America | |
| Creator: | Tedlow, Richard S. | ||
| Publication: | Basic Books, New York,c1990. | ||
| Notes: | Includes bibliographical references (p. [441]-466) and index. | ||
| Call #: | HF5415.1 T256 | ||
| Extent: | xi, 481 p. : ill. ; 24 cm. | ||
| Subjects: | Marketing -- United States -- History | Marketing -- United States -- Case studies | ||
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